The Impact of Cross-Border R&D Sourcing on the Innovation Quality of MNCs, from the Perspective of Business Model Innovation

In the literature on business model innovation (BMI) in multinational corporations (MNCs), influence of cross-border R&D (Research and development) sourcing performance has been widely discussed; however, from a BMI perspective, apart performance, quality is also important. addition, absorptive capacity institutional distance are important indicators MNCs’ quality, although there have few studies moderating effects relationship between quality. Based this research gap, starting perspective by constructing framework that includes intensity, diversity, paper takes China’s high-tech MNCs as object to obtain sustainable innovative model. Further, serve variables study role MNCs. This presents following findings. During process BMI, intensity significant, inverted U-shaped with quality; diversity significant negative linear each effect above relationships.